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Free 15-minute business check

You need sales. We know how to make them happen.

A free 15-minute check shows where customers give up on you, and what it costs to fix.

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If we can’t find a way to increase your earnings, you pay nothing.

A busy corner shop at dusk: customers looking in the lit window, a family walking in, a man paying at the counter, a delivery rider outside and friends at a café table.

Why a website

Customers decide before they call.

They want to know what you do, what it costs and whether they can trust you. If they can’t find that out in a minute, they don’t call to ask. They choose someone who shows them.

When they’re askingWithout a websiteWith one

Comparing prices

“Which one is cheaper?”

Without a websiteYour prices aren’t anywhere, so you’re left out of the comparison.

With oneYour prices, or a starting price, put you in the running.

Working out what you offer

“Do they even do this?”

Without a websiteNobody calls just to ask. They pick a business that lists it.

With oneA clear list of what you do, with photos, answers it in seconds.

Checking you out

“Are they real? Are they any good?”

Without a websiteAn old Facebook page and no photos of your work make people wary.

With oneYour work, where you are and how to reach you, all in one place.

Ready at 10pm

“Can I book this now?”

Without a websiteYou’re closed, so they go with whoever lets them book.

With oneA booking page or WhatsApp button takes it while you sleep.

A good website answers all of this before anyone picks up the phone.

See six example websitesGet my free check
Skip the examples

Websites

A good website brings in customers. Does yours?

  1. A website that does nothing, The problem

    No call button, no prices, no way to book. People give up and call someone else.

    Next: six sample websites for made-up businesses. Open one and try it.

  2. Sunrise Dental Care, Dental clinic · Sample site

    Try this site (Sunrise Dental Care, opens in a new tab)

    Patients can book a check-up at 10pm, without calling.

    • Book a time online
    • Prices shown up front
    • Directions to the door

  3. Sorrel & Co., Online shop · Sample site

    Try this site (Sorrel & Co., opens in a new tab)

    Customers can order and pay without picking up the phone.

    • Shop and pay online
    • Bulk prices for businesses
    • Order on WhatsApp

  4. Seagrape Car Rental, Car rental · Sample site

    Try this site (Seagrape Car Rental, opens in a new tab)

    Visitors can pick a car and see the price before their plane lands.

    • Pick a car and dates
    • See the price right away
    • Book on WhatsApp

  5. Grainline Kitchens, Kitchen maker · Sample site

    Try this site (Grainline Kitchens, opens in a new tab)

    Customers can plan their kitchen and see a rough price before anyone visits.

    • Plan your kitchen on screen
    • Rough price as you go
    • Book a free measuring visit

  6. Pepperpot Kitchen, Restaurant · Sample site

    Try this site (Pepperpot Kitchen, opens in a new tab)

    Offices can order lunch in the morning, so it’s ready before the rush.

    • Order for pickup
    • Book a table
    • Office lunch orders

  7. Hillcrest Rise, Housing development · Sample site

    Try this site (Hillcrest Rise, opens in a new tab)

    Buyers abroad can see which homes are left and book a video viewing.

    • See which homes are left
    • Work out monthly payments
    • Book a video viewing

Each of these makes it easy to call, book or buy. Yours can too.

People look you up before they call. If your website is missing or just sits there, they call the next business on the list.

Not sure what yours needs, or if you need one at all? The free 15-minute check tells you, with a fixed price in writing.

Websites from J$80,000, paid once. Up to 5 pages, made for phones.

Online shops, planners and calculators can cost more. You get the exact price in writing before you pay.

Get my free checkMore about websites
A guest house verandah at night, a phone lighting up with a message beside an empty rocking chair.

WhatsApp helper

The 10pm message nobody answered.

A WhatsApp helper answers the usual questions when you’re closed, takes the booking details, and passes the rest to you in the morning.

From J$20,000 to set up, then from J$4,000 a month.

Sounds like you? Check it free
A phone on a car dashboard showing a map with one orange pin, a pharmacy across the road.

Google Maps

Not on Google Maps? They call someone else.

We set up your Google Maps listing with the right hours, photos and number, so people nearby find you and call.

From J$10,000, paid once.

Sounds like you? Check it free
A factory office at night, one neat quote travelling out of the window toward a hotel.

Paperwork

The hotel wants a proper quote today.

Quotes, invoices and price lists made automatically from details you type once. You check each one before it goes.

From J$30,000 to set up.

Sounds like you? Check it free

If we can’t find a way to increase your earnings, you pay nothing.

The talk and the written findings are free either way. Nothing to sign.

Sample report

Business check for

Harbour Hardware

May Pen, ClarendonOctober 2026Prepared by Rick

Measured counted or testedYou told us from our callEstimate our sum, rule shown

Finding

Measured

Our three evening test messages each waited about 12 hours for a reply.

Profit you may be missing

Estimate

J$7,875 to J$15,000

A month, after paying for the goods and the running cost.

If quick replies won 1 in 4 to 1 in 3 of about 32 evening chats (from memory), not 3 as now.

The fix

After 6pm, an assistant on your WhatsApp quotes prices and takes orders for staff to confirm.

Set up
J$20,000 once, with your price list loaded
Running cost
from J$4,000 a month, monthly check and fixes included
Pays back in
about 2 to 3 months Estimate

Do it yourself, free

  1. Set an away message for after 6pm.
  2. For two weeks, note evening chats and sales.

Next steps

  1. You send your price list.
  2. Finish date and running cost agreed in writing first.
  3. After a month, real counts replace this estimate.

Behind the numbers

How we worked out the figure

What this does not prove. That the wait is what loses these sales. Some customers may buy elsewhere for other reasons, and staff still confirm orders in the morning, so some may not wait. Most inputs are from your memory; two weeks of counting would firm them up.

What you told us on the call You told us

WhatsApp chats in the last 30 days, counted with you in your chat list Measured
110
Of those, after you close at 6pm
about 32
Of those, who bought after your morning reply
about 3
Daytime chats that end in a sale
about 1 in 3
Average order
about J$9,500
Share of each sale you keep after paying for the goods
25%

Our guess Estimate

Evening chats that would buy if answered that evening
1 in 4 to 1 in 3

This is the main guess in the figure. It sits between your evening rate now (3 in 32, about 1 in 11) and your daytime rate (1 in 3). We take 1 in 4 as the low case because evening shoppers may be less ready to buy.

The sum Estimate
LowHigh
About 32 evening chats × 1 in 4 (low) or 1 in 3 (high) = sales811
Minus the 3 who buy now = missed sales58
× J$9,500 average orderJ$47,500J$76,000
× 25% you keep after paying for the goodsJ$11,875J$19,000
Minus the running cost− J$4,000− J$4,000
Profit you may be missing, a monthJ$7,875J$15,000

32 ÷ 4 = 8; 32 ÷ 3 = 10.7, rounded to 11. We round to the nearest whole sale. The 3 who buy after your morning reply would buy anyway, so we don’t count them as missed. The low case takes the higher running cost.

If one input is lower Estimate
Profit a month, if…LowHigh
Evening chats are 24, not 32J$3,125J$7,875
The average order is J$5,000J$2,250J$6,000
You keep 15% of each sale, not 25%J$3,125J$7,400

Same sum, one input changed. For 24 chats: 24 ÷ 4 = 6, rounded to 6; 24 ÷ 3 = 8; so 3 to 5 missed sales. At the low end the setup takes much longer to pay back, which is why we ask you to count your evening chats before you decide.

How we checked

Over one week: three evening messages from our own phone asking the price of a bag of cement, as a customer would; a look at your Google Maps listing; and a 15-minute call with you.

Our test messages Measured

Sent Mon 7:40pm, reply Tue 8:10am
12 h 30 min
Sent Wed 6:30pm, reply Thu 7:50am
13 h 20 min
Sent Fri 8:15pm, reply Sat 8:05am
11 h 50 min
Average wait
12 h 33 min

Each reply answered the question well. Three tests are a first look, not proof of every evening.

Your Google Maps listing, 14 October Measured

Stars, from 88 reviews
4.6
Newest review
6 days old
Opening hours and phone number
Listed, correct
Cost and payback

Running cost, each month Estimate

All in: the AI service, the computer it runs on, and our monthly check of wrong answers and the fixes. Busier businesses pay more.
from J$4,000

The running cost is from our price list, not a quote: we confirm it for your business, in writing, before you pay. WhatsApp (owned by Meta) does not charge for replies within 24 hours of a customer’s message; we checked its price list in October 2026 and check again before you pay, as Meta can change it. This setup sends no messages first, such as reminders, which do have a fee.

Source: WhatsApp business pricing (Meta)

Payback. The J$20,000 setup ÷ the profit left each month (the last line of the sum) = 2.5 and 1.3 months, rounded up to about 3 and 2. Both assume the missed sales start in the first month; allow longer while customers get used to it.

The other option: staff from 6pm to 8pm Estimate

Your staff rate You told us
J$500 an hour
× 6pm to 8pm
2 hours
× evenings a month
about 30
Staff cost a month
about J$30,000

That is many times the assistant’s running cost, and chats after 8pm would still wait until morning.

What we’d leave alone
  • Your Google Maps listing. It is already strong (see How we checked).
  • A new website, or ads. Neither makes evening replies faster.

Prepared by BottleneckJA for Harbour Hardware · bottleneckja.com · Kingston, Jamaica

Four steps. Pay only if you say yes.

Need it for your board? You get one page with the price before anything is signed.

  1. Talk15 minutes, WhatsApp or phone.
  2. We lookThe way a customer would.
  3. In writingWhat to fix, at a fixed price.
  4. You decide25% to start, the rest when done.

What the usual fixes cost.

Fixed prices, in writing, before you pay. Bank transfer, 25% to start, the rest when it’s done. No GCT (sales tax) added.

  • Google Maps listingFound, with the right hoursFromJ$10,000paid once
  • WebsiteUp to 5 pages, made for phonesFromJ$80,000paid once
  • WhatsApp helperAnswers when you’re closedFromJ$20,000then from J$4,000 a month
  • Logo and coloursFor your sign and receiptsFromJ$15,000J$20,000 for a new business
  • Social media postsWe write and design themFromJ$1,250a post
  • Google adsWe run them, you set the budgetJ$15,000setup, then from J$10,000 a month, plus your ad budget
  • Paperwork made for youQuotes and invoices, made automaticallyFromJ$30,000to set up
The small print
  • Web address (like yourbusiness.com): about J$2,000 to J$4,000 a year, paid straight to the company that registers it, in your name.
  • Business email: about J$1,100 a month for each person’s email account (Google Workspace). Or J$0 if we send it all on to the Gmail you already use.
  • Google Maps listing: J$0. Google doesn’t charge for it.
  • WhatsApp assistant: from J$4,000 a month, all in: the AI service, the computer it runs on, and our monthly check and fixes. Busier businesses with more chats pay more, and you get your figure in writing. WhatsApp doesn’t charge when you reply to a customer who messaged you first.
  • Reminders, order updates and review requests your assistant sends first: WhatsApp (owned by Meta) charges a small fee for each one. We work it out for how many you send, in writing, before you pay.
  • Paperwork automation: J$3,000 a month if the job uses AI, otherwise J$0.
  • Changes to your website after launch: J$2,500 a change, or J$3,000 a month for ongoing care. Both optional.
  • Ads: your ad budget is the money Facebook or Google charge to show your ad. You decide it and pay them yourself, by card. We suggest J$20,000 a month to test.

These are estimates (October 2026). Google, Meta and other providers set their own prices, and they can change. We confirm the figures for your business, in writing, before you pay.

Need to spread the cost? Ask about a payment plan on the call.

Free guide: keep your Google listing workingGet my free check

Worst case, you keep a free report.

15 minutes on WhatsApp or the phone with Rick, then the findings in writing. Helping family back home? Book it for them.

Email Rick

Free business check: a 15-minute call with Rick, then what to fix and the price, in writing. We only need your name and a number or email.

How should we reach you?

So Rick can look you up before he gets in touch.

After this, you do nothing

  • We read up on your business before the call. No prep, no paperwork, no passwords.
  • Rick gets in touch the way you picked, to find a time that suits you.
  • A 15-minute call, then the findings in writing: what to fix, and the price to fix it.

Free. Nothing to pay, nothing to sign, nothing to buy. By sending this you agree to us contacting you about it. Privacy policy · Terms

Questions people ask.

A 15-minute talk on WhatsApp or the phone about how customers find you, contact you and buy from you. Then we look at your Google listing, website, social pages and how quickly messages get answered, the way a customer would. You get the findings in writing: where money is slipping away, what to fix first, what to leave alone, and a fixed price for the fix.

No. The talk and the findings are free and yours to keep. If we can’t find a way to increase your earnings, you pay nothing. If we do, you get a fixed price in writing and decide in your own time. We won’t try to sell you anything on the call, and if you say no, we won’t chase you.

Many things cost nothing a month once they’re done, like a Google Maps listing. Others have a running cost, like keeping a website online, and it depends on the service. You get the exact figure for your business in writing before you pay anything. Our honest estimates, in Jamaican dollars:

  • Web address (like yourbusiness.com): about J$2,000 to J$4,000 a year, paid straight to the company that registers it, in your name.
  • Business email: about J$1,100 a month for each person’s email account (Google Workspace). Or J$0 if we send it all on to the Gmail you already use.
  • WhatsApp assistant: from J$4,000 a month, all in: the AI service, the computer it runs on, and our monthly check and fixes. Busier businesses with more chats pay more, and you get your figure in writing. WhatsApp doesn’t charge when you reply to a customer who messaged you first.
  • Reminders, order updates and review requests your assistant sends first: WhatsApp (owned by Meta) charges a small fee for each one. We work it out for how many you send, in writing, before you pay.
  • Paperwork automation: J$3,000 a month if the job uses AI, otherwise J$0.
  • Changes to your website after launch: J$2,500 a change, or J$3,000 a month for ongoing care. Both optional.
  • Ads: your ad budget is the money Facebook or Google charge to show your ad. You decide it and pay them yourself, by card. We suggest J$20,000 a month to test.

These are estimates (October 2026). Google, Meta and other providers set their own prices, and they can change. We confirm the figures for your business, in writing, before you pay.

Yes. Before you pay the deposit, you get a written agreement with the price, what’s included, the payment terms and who owns what. You sign it first.

You see the work before it’s finished, and you can ask for changes two times on websites and logos. You pay 25% up front and the rest only when it’s finished. Monthly work: pay one month at a time and stop whenever you want.

We agree a finish date with you, in writing, before you pay anything. Need it by a certain day? Tell us at the start, and we’ll tell you honestly if we can do it.

BottleneckJA is a small consultancy in Kingston, part of Vonzucci, a Jamaican business group. We help small businesses get more sales from the way customers find and contact them. It’s run by Rick, the founder, and you deal with him on every job, from the first call to handover.

Yes. The check is on WhatsApp or the phone, so it works anywhere in Jamaica. Most of the work is remote, and we’ll come to you in Kingston and St Andrew if it helps.